The Skool Affiliate Program in 2026: 40% Recurring, Explained

How it works

Commission

40% of the referred account's monthly subscription, for as long as that account keeps paying. On a $99 Pro group that is roughly $39 a month; on a $9 Hobby group it is $3.60.

Attribution

Skool documents a 14-day last-touch window, though some third-party write-ups quote a 60-day cookie. Treat 14 days as the number to plan around — it rewards content people act on quickly rather than slow-burn awareness.

The compounding rule

If a member of a community you referred goes on to create their own group, Skool attributes that referral to you as well. One well-placed referral can seed several.

Payouts

Paid by bank transfer after identity verification, with a 14-day pending hold before commission is released.

When it stops

Commission ends if the referred group is archived or cancelled. This is recurring revenue, not an annuity — churn on their side is churn on yours.

What it takes to make it meaningful

The arithmetic is unusually clean because the commission is flat and recurring. At roughly $39 a month per Pro referral:

The figures assume referrals stay. They do not all stay — commission stops the moment a referred group is archived, so retention on their side is the number that actually governs your income.

The rules worth reading before you start

• No brand bidding. Paid ads on Skool’s brand name are prohibited. This is why organic search is the only channel that scales here — nobody can outspend you on the terms that matter.
• No false claims. Inflated income promises are the fastest route to a revoked account, and the least effective content anyway.
• Access can be revoked. Skool reserves the right to end affiliate access for breaches of its terms, which retires the recurring revenue with it.

Alex Hormozi, Skool Games and why the program exists

Alex Hormozi is a co-owner of Skool and has described it as the largest investment he has made. He runs the Skool Games, a competition among community owners that doubles as the platform’s promotional engine — a public leaderboard of who is growing fastest, which both motivates existing owners and advertises the platform to everyone watching.

That context matters for affiliates: Skool’s growth strategy is built on its own users promoting it, and the 40% recurring commission is the mechanism. It is unusually generous because referral is the distribution model, not a side channel.

Who this actually works for

Two groups do well. People who run a Skool community themselves, because the sub-referral rule turns their members into referrals and because first-hand experience is what makes recommendations land. And people who publish content that answers buying questions — what it costs, how it compares, when it is the wrong choice — because 14-day attribution rewards content people act on the same week they read it.

It works poorly as a passive income scheme. The commission is recurring, but only while the communities you referred are still running.

Skool affiliate program FAQ

Does Skool have an affiliate program?

Yes. It pays 40% of a referred account's subscription every month for as long as they remain a customer, which works out at about $39 a month for each Pro group referred.

How much does the Skool affiliate program pay?

40% recurring. A Pro group at $99 a month returns roughly $39 a month, a Hobby group at $9 returns $3.60. Twenty-five active Pro referrals is approximately $1,000 a month.

How long is the Skool affiliate cookie?

Skool documents 14-day last-touch attribution. Some third-party guides cite a 60-day cookie; the shorter figure is the safer planning assumption, and it favours content that prompts an immediate sign-up.

Can you bid on the Skool brand in Google Ads?

No. Bidding on Skool's brand name in paid advertising is prohibited under the program terms, and Skool can revoke affiliate access for breaches. Organic search is the one channel where brand terms remain open.

Do you need a Skool community to be an affiliate?

Not formally, but it helps twice over: you can speak from experience, and the sub-referral rule means members of your own community who start groups are credited to you.

What is Alex Hormozi's role in Skool?

Hormozi is a co-owner of Skool, having called it the largest investment he has made. He also runs the Skool Games, a competition among Skool community owners that has become the platform's main promotional engine.